What is link building?

Link popularity

Our link building team

Avoiding mistakes when building the links

Link popularity checker software

To be able to check your link popularity in the major Search Engines you need special software. Many products are available on the market (freeware and commercial software). If you would like to check your position, you can do this right here on our web site for free at our Link Popularity Checker page. Additional helpful tools are available for free use and for download in the SEO Tools section of this web site.

Adwords campaign management & consultancy

A Google Adwords advertising campaign is a great way to immediately drive qualified traffic to your site. Our Adwords consultants can get you started. If you have a new web site that has no ranking yet or it is still in the Google sandbox Adwords is a great tool to drive qualified traffic to your site. With our pay per click ad management services, we manage all aspects of your advertising campaign.

Google’s bid prices

Ads are positioned based on bid prices for targeted keywords and phrases. Prices can range from $30 cents until $1.00 per click but it really depends how competitive your industry is and how much of your competitors have already bid on keywords that’s why prices change every day.

What we require

We require that you either have your own Google Adwords account, or we will set one for you. If we set it up ,you will receive an e-mail from us with login details to your Adwords account, you have to follow the payment instructions displayed on the Google screen and pay with your credit card for the click charges. If you prefer that we also handle this process, then we need a deposit for your Google Adwords campaign.

Cost for Adwords Consultancy services and starter prices

There is a one time setup fee of $100 depending on the amount of keywords and up to 6 individual ads running in Google’s search results or Google network,
additionally there is a monthly management fee of $100 - $200 USD this amount covers the keyword bidding and advertising campaign.

The service fee we stated above depends on the amount of keywords you would like to use for your ads, we advice you to contact SEO WATCH for detailed information on Google Adwords and solutions we provide.

What we do for the setup and management

Setup includes a deep investigation of your keywords and phrases to make sure that we only use the best keywords for your advertisement in Google. Choosing the wrong keyword or phrase will hinder the ability to drive qualified traffic and leads to your web site. These are therefore critical components for effective pay per click advertising. We can trigger your ads in the following languages English, German, Dutch and Thai. The price above does not include, building extra landing pages, as this could be very important depending on the structure of your web site and to which pages you direct the visitors.

What are the costs?

Our SEO Consultants designed attractive web promotion packages to provide examples of the approximate costs and what you receive for it in return. On the other hand, we provide so much in-depth knowledge on these pages, that you could actually give it a try yourself, after having studied our content.

How we promote your site

1. To promote your web site there are some steps, one by one we are going to look into it.

First and most important step is to submit your web site to the free Open Directory because real people are reviewing it and no software agent or robot is going to making this important decision whether this web site is fit for the internet or not. It seems that being acknowledged by the Open Directory Project which is very good recommendation for Google, because your site should be designed and written for people and not for Search Engines. Therefore Goggles preference is logic. HotBot and AOL are again powered by Google there is obviously a domino effect taking place here.

1. Second and also most important step is to register at Yahoo. They are very selective. Not a single web site which was built by us ever rejected by any of the above mentioned organizations. Just for your understanding that, we submit your web site to additional Web Directories and local Search Engines. The better you are rooted in the Internet the better your chances are, to show up in the search result pages.

Banner Advertisement on the Web

We will first test the effectiveness of your banners in small campaigns before you spend a great deal of money on banner advertising. The click through rate is only a tenth of what was 5 years ago but if it proves that every second client is also a potential sales lead or customer, that finds your site by a banner, it’s worth a try. We recommend banner advertisement only for online stores or for a campaign that is taking place on your site. The banner should be animated, the font should be readable and a “Click here” always helps. We deliver banners since 1997 and take care that they are seen by the right audience and correspond with the content of the site it is going to be displayed on.

Adwords and Pay Per Click

AdWords and Pay Per Click campaigns make sense when your web site is still in the sandbox of the Search Engines or when your competition is so overwhelming that initiatives have to be seized. It is a whole story for itself and relevant and important information can be found at the Google AdWords Consultancy page with a link to Google Adwords learning center.

Link Building

Link Building is serious business because Google very much bases the ranking on how important your web site is, on how many links from other web sites are pointing to your site. So from this perspective seen, link building is one of the most common and most effective forms of web site promotion but should be left to the professional. Linking to sites without any relevance to your category or profile is not helping at all. Even worse your own ranking can drop if you link to a site which is banned and you do not know about it or which has a bad ranking and not an excellent content and topic to compensate this lack through the promise of future visitors. We have additional information about link building on our
SEO Link Building Services page.

Creating returning visitors

Creating visitor loyalty is that those who regularly visit your site most likely tell their friends, family and colleagues about you web site. Even if these visits are all taking place in Cyberspace, never underestimate the power of down to earth mouth to mouth advertisement. High quality content and continuously updating is to do, to retain the interest of your visitors. An update once or twice a month is the very minimum that must be met. When we built a commercial site for a client we always keep the space for a “What’s New” page in mind even if we cannot convince the client in the first phase how important this really is, he/she will realize the necessity when he/she views the stats after the launch.

Membership E-mail lists

E-mail lists demand repeatedly scheduled work, but are very rewarding. They are a perfect way to get your visitors back to your site by informing them of Sales and Promotions you are running on your site. Articles that are informative and cover the field of their interests are very much appreciated. The rising number of e-mail recipients also give a realistic feedback how well your web site is perceived. Bear in mind however that you do not send mail to people that did not ask for it on a regular basis. If you do so anyway, make sure they can cancel the second mailing.

Other promotional strategies are:

1. Give your clients something for free, they may also order something else

1. Have a Discussion forum/ Blog on your web site

1. Leave the URL of your web site in the signature when you send e-mails

1. Use traditional marketing methods to spread your Internet address.

To spare you the research, the submitting and ongoing maintenance and the evaluation of real time visitor tracking, or online and offline campaigns …you can leave it all up to us.

Search Engine Optimization Services

What is Optimization?

Search Engine Optimization means your site will be analyzed for improving its quality to make it possible for Search Engines to index and rank it. If your web site does not rank well, optimization helps to find out your web site in first pages of search results. It has been proved that Ranking varies from high to low due to optimization like Google stands at high rank and followed by MSN and Yahoo. We cannot predict in which Search Engine the best ranking will take place because they work in different ways.

What has to be done to achieve good search engine ranking?

It is our job to check if Crawlers as Google, Yahoo or MSN can identify all the hyperlinks in the pages and can add them to the list of URL’s to visit. The same importance for the content that is reflecting the category of your web site. Additionally the architecture and programming these are the two main pillars of the web site due to which web site appears in readable and accessible format. Some code is just as “hard to read” for Search Engines, as it is for anyone who is not a programmer. Another aspect we take care of is, that you do not want all your pages to turn up on the internet, or do you? To know how to handle this aspect is just as important as the firewall on your workstation.

When will I see the results?

This is the most asked question. People nowadays expect instant results. This is not applicable when you get engaged in Search Engine optimization. Facing a competition counted in millions and finally out-rank them cannot be achieved with a magic wand. Indexing a fraction of the web can take the Search Engines a long time; this is usually measured in weeks or months. This is also the reason why it still makes sense that we submit your web site to those Directories where also Google and friends (well, rather competitors) feed on. Patience and an ongoing monitoring and modifications are necessary to get the web site into the first search result pages and refreshing content regularly and building up backlinks to keep it there.

What are costs for SEO services?

SEO WATCH designed attractive Web Promotion packages to provide examples what the approximate costs are for optimization and what you receive in return. On the other hand, we provide so much insider knowledge on these pages, that you could actually start with SEO yourself, after having studied our content.